Nelly : biography
November 2, 1974 –
|| Denotes films that have not yet been released
|| Rich Murray
|| Lead role
| The Longest Yard
|| Peter Segal
|| Earl Megget
|| Supporting roleAlso sang on the soundtrack
| Reach Me
| CSI: NY
|| Terrence Davis
|| Season 5, episodes 3 "Turbulence" and 8 "My Name Is Mac Taylor"Season 5, episode 5 "Pay Up"Season 6, episode 8 "Cuckoo’s Nest"
|| Cameo appearance; Season 3, episode 15 "Revenge with the Nerd"
| T.I. and Tiny: The Family Hustle
|| Cameo appearance; Season 1, episode 3 "America’s Sweetheart"Cameo appearance; Season 2, episodes 2 "Birthday Bash", 4 "Bitter Sweet 16", 6 "Who’s the Boss?"
| The Next: Fame Is at Your Doorstep
|| Reality television
Nelly’s rapping style has been described by Peter Shapiro as using "unforgettable hooks based on schoolyard songs, double-dutch chants, and nonsense rhymes" and has a "Missouri twang".Shapiro, Peter, 2005, The Rough Guide To Hip-Hop, 2nd edition, Penguin, p. 275. Allmusic suggests Nelly’s style is based largely on where he comes from – "Nelly’s locale certainly informs his rapping style, which is as much country as urban, and his dialect as well, which is as much Southern drawl as Midwestern twang". Nelly explains his method of writing in the book How to Rap, describing how he freestyles most of the lyrics before going back over them to "make it a little tighter",Edwards, Paul, 2009, How to Rap: The Art & Science of the Hip-Hop MC, Chicago Review Press, pp. 151-152. he generally writes in the studio rather than at home,Edwards, Paul, 2009, How to Rap: The Art & Science of the Hip-Hop MC, Chicago Review Press, p. 153. he normally comes up with a chorus for a song before writing the verses,Edwards, Paul, 2009, How to Rap: The Art & Science of the Hip-Hop MC, Chicago Review Press, p. 190. and he likes to write to the music he will be rapping over.Edwards, Paul, 2009, How to Rap: The Art & Science of the Hip-Hop MC, Chicago Review Press, p. 169. Allmusic also notes his "tongue-twisting" hooks, which are also often sung rather than rapped. Nelly began listening to artists like Rakim, LL Cool J, Run–D.M.C., Outkast, Goodie Mob and Jay-Z. He became convinced that his gift for rap could be parlayed into a career. He has his own style of rap which he likes to describe as a jazz form of hip hop.
Nike and Nelly agreed on a one-year deal in 2003 to release a limited-edition sneaker called the "Air Derrty", which was a retro remake of Charles Barkley’s signature sneaker. Nelly later signed a shoe deal with Reebok. Nelly has done ads for Got Milk and the Ford Motor Company. His energy drink Pimp Juice sold one million cans during the first two months after its introduction in August 2003, and was criticized for its name by black consumer activists. Nelly owns Apple Bottoms, a female clothing line, and Vokal, which caters to men. He was one of the owners of the Charlotte Bobcats, along with Robert L. Johnson and Michael Jordan until Jordan became the new owner in March 2010.