Seth Godin bigraphy, stories - Speakers

Seth Godin : biography

July 10, 1960 -

Seth Godin (born July 10, 1960) is an American entrepreneur, author and public speaker.


In May 2009, Godin's Seth's Blog was ranked in the AdAge Power 150 as the #1 marketing blog out of 976 tracked.

Business ventures


In 1995, Godin launched Yoyodyne which used contests, online games, and scavenger hunts to market companies to participating users. In August, 1996, venture-capital firm Flatiron Partners invested $4 million in Yoyodyne in return for a 20% stake. BusinessWeek February 9, 1998 The site gained significant traction, with over one million viewers visiting the site, and companies like America Online, American Express, H&R Block, Microsoft, Procter & Gamble, Sony Music, Sprint, and Volvo using its services. Earthweb News. October 12, 1998.

At Yoyodyne, Godin authored Permission Marketing: Turning strangers into friends and friends into customers.

In 1998, Godin sold Yoyodyne to Yahoo! for $30 million October 12, 1998. and became Yahoo's vice president of direct marketing, a position he held until 2000. on


In March 2006, Godin launched Squidoo, a community website allowing users to create pages (called "lenses") for subjects of interest. on Stone Temple Consulting. June 20, 2007 The site donates 5% of the profits to charity, and 50% to the lensmasters. Godin and Squidoo have been profiled on CNN and the Washington Post.Wong, Grace CNN. February 10, 2006 Washington Post. January 8, 2006. The site was given top prize in SXSW's community/wiki category. on Viget Labs. March 14, 2007 In July 2008, Squidoo was one of the 500 most visited sites in the world. on Retrieved July 18, 2008


Born in Mount Vernon, New York, Seth Godin graduated from Tufts University in 1979 with a degree in computer science and philosophy. Godin earned his MBA from the Stanford Graduate School of Business. From 1983 to 1986, he worked as a brand manager at Spinnaker Software. For a time Godin commuted every week between California and Boston both to do his new job and to complete his MBA.

After leaving Spinnaker Software in 1986, Godin used $20,000 in savings to found Seth Godin Productions, primarily a book packaging business, out of a studio apartment in New York City. It was in the same offices that Godin met Mark Hurst and founded Yoyodyne. After a few years Godin sold the book packaging business to his employees and focused his efforts on Yoyodyne. It was with Yoyodyne that Godin promoted the concept of permission marketing originally developed by Perlstein. For a period of time, Godin served as a columnist for Fast Company.

Godin and his wife Helene now live in Hastings-on-Hudson, NY, with their two sons.


Godin believes that the end of the "TV-Industrial complex" means that marketers no longer have the power to command the attention of anyone they choose, whenever they choose. Second, in a marketplace in which consumers have more power, he thinks marketers must show more respect; this means no spam, no deceit and a bias for keeping promises. Finally, Godin asserts that the only way to spread the word about an idea is for that idea to earn the buzz by being remarkable. Godin refers to those who spread these ideas as "Sneezers", and to the spreading idea as an "IdeaVirus." He calls a remarkable product or service a purple cow.

Advertisements on television and radio are classified as 'interruption marketing' which interrupt the customer while they are doing something of their preference. Godin promoted the concept of "permission marketing" where the business provides something "anticipated, personal, and relevant".


Godin is the author of 11 books; his Free Prize Inside was a Forbes Business Book of the Year in 2004, " in its first two years of release, Purple Cow sold over 150,000 copies in more than 23 printings. "...reports that the two-year-old title has more than 150,000 copies in print after 23 printings" The Dip was a Business Week and New York Times bestseller. October 8th, 2007 June 8th 2007 In the early 1990s he created a ten book series for children titled Worlds of Power, which was written by various writers. In each the plot of a single video game was told in a novelized form.People (magazine), July 30, 1990, "Worlds of Power" series review by Ralph Novak

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Living octopus

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