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Robert Perloff : biography

February 3, 1921 - April 15, 2013

Robert Perloff (February 3, 1921 – April 15, 2013) was an American psychology and business administration professor emeritus, who taught at Purdue University and the University of Pittsburgh. He was a former president of both the Association for Consumer Research and the American Psychological Association.

Life and work

Born and raised in Philadelphia, Perloff was drafted into the United States Army and fought in the Philippines during World War II. Upon his return, Perloff graduated from Temple University in 1949, and his Ph.D. in psychology from Ohio State University. Following postdoctoral work, he taught industrial and consumer psychology at Purdue University. Much of his career was spent as professor of Business and Psychology at University of Pittsburgh.

He was President of the Association for Consumer Research and the American Psychological Association (APA). In his 1985 APA presidential address, "Self-Interest and Personal Responsibility Redux", he praised self-interest. It was printed in American Psychologist (vol. 42, 1987) and the journal called it "one of 50 classic articles published in the journal's previous 50 years."

In 1995, Perloff and 51 others signed "Mainstream Science on Intelligence",Gottfredson, Linda (December 13, 1994). Mainstream Science on Intelligence. Wall Street Journal, p. A18. a statement written by Linda Gottfredson and published in the Wall Street Journal, which addressed the controversy about intelligence research that followed the publication of the 1994 book The Bell Curve. Also in 1995, Perloff was named to an American Psychological Association task force that reviewed controversial issues in response to the claims made during the Bell Curve controversy, producing a report titled "Intelligence: Knowns and Unknowns."

At the APA's 2001 Annual Convention, Dr. Perloff condemned what he considered the APA's one-sided political activism. "The APA is too goddamn politically correct...and too goddamn obeisant to special interests!"]"],

Perloff died of heart failure on April 15, 2013, at UPMC Magee Women's Hospital

Selected publications

  • Datta L-E, Perloff R. Improving Evaluations. 1979: SAGE Focus Editions. ISBN 0-8039-1240-4.
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Living octopus

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