Emilio Pucci bigraphy, stories - Fashion designer and politician

Emilio Pucci : biography

20 November 1914 - 29 November 1992

Emilio Pucci, Marquess of Barsento (), (20 November 1914 – 29 November 1992) was a Florentine Italian fashion designer and politician. He and his eponymous company are synonymous with geometric prints in a kaleidoscope of colours.

Braniff and NASA

In 1965, New York ad agency Jack Tinker and Associates was hired by Braniff International Airways to update their image. The agency's Mary Wells hired Alexander Girard to remodel the terminals, and Pucci to design new clothes for the hostesses.Good overview of how Wells and Pucci transformed the image of stewardesses As the ads put it, it was "The End of the Plain Plane". left Pucci would end up designing seven complete outfits for Braniff hostesses, pilots and ground crew between 1965 and 1977. A mark of his impact was that by 1968 Barbie had versions of all of his first four uniforms. These avant-garde creations were designed as individual components to be added or removed as weather dictated. The uniforms included turtlenecks, t-shirts, crop jackets, and culottes. Among the more unusual innovations was a "bubble helmet" – a clear plastic hood worn by flight attendants between terminal building and aircraft to protect their hairdos from rain and the blast of jet engines.Photo of bubble helmet. Flickr photos can usually be used on Wikipedia, if someone wants to display it here Pucci incorporated Girard's "BI" logo into some of his prints.

Pucci's influence extended to the Moon. He suggested the three bird motif for the design of the Apollo 15 mission patch, although the crew replaced his blues and greens with a more patriotic red, white, and blue.

World War II

In 1938, he joined the Italian Air Force, and served as a S.M. 79 torpedo bomber pilot during World War II, rising to the rank of captain and decorated for valour by the time he left to pursue his fashion career. During the war he became a confidant of Benito Mussolini's eldest daughter, Edda. Pucci played a key role in the plan to save her husband, Mussolini's former Foreign Minister Count Galeazzo Ciano who was on trial for his part in the removal of Mussolini from power in 1943. The plan involved delivering some of Ciano's papers to the Gestapo so that they could be bartered for Ciano's life. After Hitler vetoed the scheme, Pucci drove Edda to the Swiss border on 9 January 1944 and ensured her escape. Before escaping, Edda wrote last pleas to General Wilhelm Harster, SD commander in Italy, Hitler and Mussolini, and Pucci delivered these letters to an intermediary. Pucci then attempted to flee to Switzerland himself, but was arrested by the Germans. He was tortured by the Gestapo in order to extract from him information on the location of the portion of Ciano's papers that remained in Italy. Then the Germans sent Pucci to Switzerland to tell Edda that she would be killed if she published any part of the diaries. Pucci delivered the message to Edda and remained in Switzerland until the end of the war.

Pucci label

After Emilio's death in 1992 his daughter, Laudomia Pucci, continued to design under the Pucci name. The French Louis Vuitton-Moet-Hennessy Group luxury goods empire acquired 67% of Pucci in 2000. Laudomia became Image Director, while LVMH brought in major designers such as Christian Lacroix (creative director 2002-5), and in October 2005, Matthew Williamson and Peter Dundas from 2009. Other designers who have worked for the label include Stephan Janson and Julio Espada.

Emilio Pucci clothes and accessories are sold through Emilio Pucci and Rossignol boutiques worldwide and in high-end department stores designed by Lena Pessoa,"I've been steeped in Pucci all my life," says Lena Pessoa mostly feature the designer's original brightly coloured, often swirly, prints or new designs in his original distinct style. The fashion house produces ready-to-wear clothes and accessories for women, in addition to a small range of men's accessories. In the past, the house has produced a more comprehensive range of men's wear, including a line in partnership with Ermenegildo Zegna, which included men's jackets lined with Pucci printed fabric, especially for American department store Saks Fifth Avenue.

Living octopus

Living octopus

In countries which are located near sea coasts, sea food is an important part of national cuisine