David Oreck : biography
David Oreck (born September 17, 1923) is an American entrepreneur, and business salesman and lecturer. He is the founder and marketer of the Oreck Corporation, manufacturers of vacuum cleaners and air purifiers, and is known through his appearances as a spokesman in Oreck television commercials and infomercials.
Oreck has a wife, Jan; three adult children (Steven, Tom, and Bruce) from his previous marriage to Paula Sarnoff (niece of David Sarnoff);Len Traubman;The Oreckovsky Family:From Russia to America;1994;p. 245; Oreck Foundation;ISBN 1-881529-05-3 and seven grandchildren.
David Oreck continues to be active in aviation, maintaining and flying his personal collection of aircraft which includes a Stinson Reliant SR 10J, a Waco WMF, an Aviat Husky Amphibian, an American Champion Decathlon, a Staggerwing Beech G-17S, and a Beech T-34A Mentor.
Oreck also continues to be the company's spokesman, frequently appearing in TV, radio and newspaper advertisements, although he is no longer an owner of the company. Throughout the years these appearances have made Oreck a widely recognized spokesperson.T.Leslie Smith,david H. Ostroff;Perspective and Radio in Television: Telecommunications in the United States;1998;p.288;Lawrence Erlbaum Associates;ISBN 0-8058-2092-2 Oreck can still be seen on television infomercials with Terri Ouellette and guests such as Rosemary Jackett.
Oreck lectures pro bono at universities around the U.S., seeking to inspire young entrepreneurs and businesspeople. He tells his audiences "[You can] see I'm no genius. I didn't get started until I was 40. I did it. You can do it. Only in America could this happen."
David Oreck is also owner of , which is located in Houston, Texas.
David Oreck, never one to be content to sit still, has recently gone national with his home part fragrance company, "The David Oreck Candle Company." The quickly growing direct sales company has a stated goal of being the fastest growing home party plan in the country.
In 1963 David Oreck started the Oreck Corporation to sell vacuum cleaners by mail. Here is the story as told on Oreck's website, :
On a cold snowy day in Chicago, carrying the vacuum cleaner under his arm a la Willy Loman, the call came. In New Orleans, the RCA distributor was fighting for last place and winning, and the company wanted to know if he’d be interested in taking it over. "I flew down to New Orleans that day. The sun was out. It was beautiful. I was still in my heavy winter overcoat. I said to myself, 'Wow. I’m missing something here.’”
Oreck had acquired an abandoned design for an upright vacuum cleaner from Whirlpool and a failing RCA distribution facility in New Orleans, Louisiana. The 3.6-kg (8-lb) vacuum cleaner was a third of the weight of other machines available. Competitors, however, used this fact to criticize Oreck's vacuum cleaner's effectiveness and durability. Oreck decided to first market to hotels where lightweight would be a big positive factor. The machines now are used in thousands of hotels worldwide.
Oreck machines are either assembled in the United States with parts manufactured in China or imported fully assembled. The company employs more than 1,500 at its retail stores, corporate headquarters in Nashville, Tennessee, and assembly center in Cookeville, Tennessee, to where it moved from Long Beach, Mississippi, in 2007. One such product is the Oreck XL Air 8 Purifier, which featured in an informercial running since 1999.
As Oreck has explained, he had "a good idea, a lot of energy, and no money." Oreck claims it took about 20 years of hard work to begin to achieve a semblance of success, but he was a believer in Winston Churchill's maxim, "Never, never, never give up."
Since 2003 the corporation has been jointly owned by private investment firm American Securities Capital Partnershttp://www.american-securities.com/investments/Default.aspx and David's three children.
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