Daniel Goldstein bigraphy, stories - Psychologists

Daniel Goldstein : biography

21 April 1969 -

Daniel Goldstein (born April 21, 1969) is an American psychologist known for the specification and testing of heuristics and models of bounded rationality in the field of judgment and decision making.

Academic career

Goldstein's thesis at the University of Chicago used computer simulation to study the accuracy and frugality of satisficing heuristics for making inferences. Investigations of the take-the-best heuristic

and the recognition heuristic 

were later published as journal articles in Psychological Review and in the book Simple Heuristics That Make Us Smart. These fast and frugal heuristics have since had an impact in medicine, law and politics, and other areas outside psychology


In 1995, advisor Gerd Gigerenzer and Goldstein left Chicago to start the Center for Adaptive Behavior and Cognition at the Max Planck Institute in Germany. From 2002, Goldstein served 3 years as Associate Director of the at Columbia University, where he co-authored with Eric J. Johnson an influential article on organ donation in the journal Science.

Formerly a Principal Research Scientist at Yahoo! Research, Goldstein is now a Principal Researcher at Microsoft Research.http://research.microsoft.com/en-us/people/dgg/ His recent research  

investigated perceptions of risk and uncertainty, particularly in financial markets. He and Nassim Taleb are testing people's statistical intuitions when facing ecological, 'non-textbook' uncertainty, and what they call the ludic fallacy.

Along with 

Nobel Laureate William F. Sharpe, he has invented a method to measure preferences and beliefs about probabilities called the Distribution Builder.


2008, Goldstein was elected to the Executive Board of the Society for Judgment and Decision Making.

Notable contributions

  • Recognition heuristic
  • Take-the-best heuristic

Selected publications (listed chronologically)

Living octopus

Living octopus

In countries which are located near sea coasts, sea food is an important part of national cuisine